STELLARA
Jayman Build Brand Visual Identity
Welcome to Stellara, guided by the stars.
The logo connects to the idea of Shared Togetherness, people want to live in a united community that has purpose.
The stylized letters have an orbital quality that creates a sense of motion and depth. The star symbolizes the guiding light that leads families home, thoughtfully positioned to complement the logo’s balance of positive and negative space.
The color palette draws inspiration from the evening sky — a blend of warm sunset hues and deep night tones.
Together, they create harmony, balance and visual cohesion.
Together, they create harmony, balance and visual cohesion.
Art Director: Nia Luethe
Creative Director: Kristen Thompson
Agency: ZGM
Creative Director: Kristen Thompson
Agency: ZGM