INVENTURES 2025
Alberta Innovates Brand + Animation
This innovation ecosystem needed a new brand: an evolution that captures the intersection of technology and humanity. Minimal in form yet vibrant in presence, the system of colour, shape, typography, and style creates an elevated, high-impact across all communications.
Designer/Animator: Nia Luethe
Creative Director: Nicola Pringle
Website Design: Yomi Jordan
Agency: ZGM
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