CREATE YOUR LEGACY
Explore Edmonton Sports + Culture Video
Explore Edmonton wanted to attract and host more sports and cultural events. Hooking the audience and showing how Edmonton is building a powerful legacy.
The concept connects to how sporting and cultural events are inherently emotional. The nervousness before a game. The eager excitement from the crowd. The intense air of competition between athletes. 
Anticipation, focus, determination—the unknown. Edmonton understands everything that goes on leading up to every type of event.
This is what it feels like to create a legacy.
Art Director/Animator: Nia Luethe
Copywriter: Sophia Storti
Creative Director: Nicola Pringle
Animation Support: Scott Steele
VO + Sound: Six Degrees
Agency: ZGM​​​​​​​
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