Client: Distress Center
Project: 2023 Annual Report 
Agency: ZGM 
Date: 2024
Ask: 
Develop a concept and visual identity for Distress Centre Calgary’s 2023 Annual Report website 
Concept: Asking for help is still stigmatized
The Truth: The DCC does not judge and they can offer validation for people in crisis
Idea: Redefining the word distress
To view the 2023 Annual Report click HERE
Concept 2: Crisis resources are meant to be used
The Truth: DCC can enhance the health, well-being and resiliency of individuals in distress
Idea: Distress becomes Destress
Concept 3: Distress comes in all shapes and forms
The Truth: DCC offers services for any crisis. Regardless of how big or small
Idea: Use the word distress and visually show a different variety of crisis situations
Team:
Art Director: Nia LaGrandeur
Copywriter: Carrie Robinson