This campaign is inspired by the Women Centre in Calgary. They are a great non-profit organization, that have a balance between getting support and giving back.
Donations are a great way for the city to show their support and give, but the problem is: we hold on to our items (clothes, furniture etc.) because of the story or because we may use it one day.
The Giving Club changes that, giving women the opportunity to fill out cards, to tell their story so it's passed down from women to women and is never forgotten. Creating an exclusive opportunity.
Advertisement. Brand design. Female empowerment.