Facebook and The Calgary Humane Society are joining together! Many pets need to be adopted into a loving home, this campaign gives people the awareness and information they need in a fun and simple way.
How it works: On World Animal Day, when users go on Facebook they will be able to pick a virtual pet and spend the day with them. The pet will interact with what the user does on social media, like when updating their statuses the pet will have different emotions. At the end of the day the pet will thank the user and a notification will appear letting the user know the pet they had interacted with all day is actually real and they can visit them or go to The Humane Society website for more information.
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